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Greetings golfers,

Welcome to the latest edition of the weekly pro shop newsletter. The Open starts this week and we hope you are looking forward to it and get the chance to sit down and watch some of the action. Enjoy the read.

Pro's news

Off To Birkdale...

Sadly, I am not off to watch the world's best play at Royal Birkdale this week for The Open Championship. Birkdale is one of my favourite Open venues and has produced some great winners over the years including: Thomson, Palmer, Trevino, Miller, Watson. Harrington won in bad weather last time, who do you fancy to win this time?

With Roger Federer’s eighth Wimbledon triumph and Lewis Hamilton’s record-equalling fifth British Grand Prix win, last weekend was very much one of inevitability and predictability. This weekend, however, promises to be anything but as Royal Birkdale plays host to The Open Championship.

The usual players will be among the favourites to lift the Claret Jug come Sunday evening, but with none of them seemingly hitting top form at present, this could well be one of the most open Majors that we’ve witnessed in years.

Foremost TV spent some time with three-time winner Gary Player recently, finding out his thoughts on Birkdale and who he thinks will be the next Open champion.

Watch Player's interview here.

Player Interview

Shop sale

Time For A Summer Bargain

Our summer sale has started and it is the perfect chance to upgrade your golfing wardrobe for the season. We have up to 25% OFF selected ladies clothing, 20% OFF selected men's clothing, and, for those of you that are slightly less optimistic about the weather, I also have ProQuip waterproofs on sale too. The pictures below show a few of the special offers available in the shop.

Sale 1

Sale 2

Junior news

Congratulations Sam!

Well done to Sam Hudson for another great victory in last week's Junior Stableford competition.

Results

1st - S. Hudson - 41 points
2nd - C. Roper - 39 points

Sam Hudson

2017 Coaching Dates

Please see below the dates for 2017 Junior Coaching and stableford competitions. I am very pleased that we have doubled the amount of Junior Coaching sessions available for 2017 and therefore hope that everyone will be able to participate at some stage.

•July 23
•August 27
•September 3
•October 22
•December 16

It's not just about hitting the green…

If you really want to lower your scores this year it's important that you don’t just settle for hitting the green, but instead focus on hitting the right part to avoid three-putt territory. This will be a key consideration for the pros at Royal Birkdale this week, just take the 17th green for example:

Birkdale 17th green

THREE-PUTT TERRITORY

While aiming for the middle of the green is usually a safe bet, if the flag is on a tier an approach to the wrong level (red zone above) will often lead to a three putt.

TRUST YOUR CLUBS

Having faith in your clubs and knowing their yardages allows you to be confident and aggressive when you need to go at a flag that is hidden by a hazard or tier (green zone above).

Callaway Steelhead XR Pro iron

CUSTOM FITTING WITH CALLAWAY

One way to enhance your confidence and learn all your yardages is to have a fitting session with a member of our team.

If you’ve not upgraded in a while, you’ll also notice that new sets like the Callaway Steelhead XR Pro irons can offer a lot more forgiveness in a relatively small head, helping your mishits fly much straighter, whilst providing you with valuable shot-shaping control.

Come and see the team next time you're at the club or get in touch via the button below.

request a fitting >

Playing a new course isn't easy

A lot of golfers get excited about going to play at new courses - whether that's in club matches, invitation days or just a game with friends - but usually they go ill-prepared and find themselves struggling when it comes to judging new holes and hidden hazards. Take the below illustration for example:

Hole Illustration

A DISTANCE MEASURING DEVICE (DMD) CAN HELP

When you tackle a new course it can be very tough to gauge how far you have to hazards and to greens that sit above or below the fairway, which is why it's often difficult to play to your handicap.

However, with a GPS golf watch or handheld device, you have the tools to identify trouble off the tee and around the green before it's too late.

Some of these devices can also monitor your golf statistics and be used off the course to track runs and bike rides, adding great all-round value.

If you're interested in learning more then make sure you come and speak to a member of the team next time you're at the club, or get in touch via the button below.

ProQuip Pro-Flex Womens Waterproof Suit

Motocaddy 18 hole trial - 2017

Video of the Week

It's Open Championship week so what better way to get into the spirit than by watching an exclusive interview with three-time winner Gary Player on Royal Birkdale, The Open and who he wants to see lift the Claret Jug come Sunday?

I hope you enjoyed this week's newsletter. As always, if you have anything that you'd like to contribute please speak to one of the pro shop team. I'll see you at the club over the coming days.

The Berkshire
Swinley Road
Ascot
SL5 8AY

Phone: 01344 622351

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